| Racial
Harmony
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| Symbol
Design 2007 |
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Day 1
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| Day
1
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| The
project began with students attending a crash course on the objectives
of the competition and how to design a symbol. |
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| We
went through the design brief and outlined the objectives of the competition
and the target audience for the symbol. The objective was to create
awareness of the importance of Racial Harmony. The targeted audiences
were the students from primary schools, secondary schools, junior
colleges, centralized institutes, polytechnics and ITE. The symbol
would also serve as a binding force and common reference point about
racial harmony in future years. |
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| As
logos, lettermarks, symbols, combination marks and pictographs looked
alike and are commonly found together, the first thing we did is to
guide the students to spot the differences. |
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| A
logo consisted of an image and name that were inseparable. A lettermark
consisted of only the name. A symbol consisted of only an image. A
combination mark consisted of an image and name that could be separated.
A pictograph consisted of only an image. The function of a pictograph
was to serve as a signboard, unlike the rest that served as a brand
name to represent a company. |
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| In
this competition, we advised the students to design a combination
mark rather than a symbol because the picture and name in a combination
mark can be easily separated to become a symbol with only the picture
for differerent use. |
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| We
encouraged the students to look for good symbols and combination marks,
because the exposure they gained from studying the bright ideas of
the graphic designers could teach them to design better. |
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| Example:
Logo, lettermark, symbol, combination mark and pictograph. |
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Logo
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Lettermark
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Symbol
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Combination Mark
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Pictograph
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| Then,
we went through a list of characteristics for a good symbol. Students
were encouraged to scrutinize good symbol designs themselves. A good
logo book was also passed around and notes referenced from the Internet
were distributed as reading materials to read at home for the students.
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| Example:
Some traits of good symbol design |
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| Finally,
the students were shown step-by-step design processes of several designers.
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| They
were given homework to draw at least three groups of preliminary sketches.
For example, a student could choose to focus on the colours of the
four major races in the first group of sketches, faces of the four
major races in the second group and languages of the four major races
in the third group. |
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| After
the briefing, the students created a mind map on Racial Harmony in
Singapore. They were advised to scribble their thoughts alongside
their designs and think freely. They brainstormed on related issues
and researched on the Internet. They saved the pictures that they
found useful. |
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| Eventually,
all of them sketched out some meaningful ideas. |
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| Example:
Mind Map reference by the teacher |
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| Example:
Mind Map by Hui Ying |
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| Example:
Early sketches by Hui Ying |
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